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SINGLE SET UP
WHAT WE DID
Positioned Zara's lead singles "Can't Tame Her" and "On My Love" ft David Guetta on Pop and Dance radio through airplay in key markets such as New York, LA, Chicago, San Francisco, Miami, and Las Vegas.
WHAT I DID
Coordinated with iHeart for on-air interviews with Zara to play on prime morning and evening shows across the nation, including Maxwell's House.
DIGITAL GROWTH
WHAT WE DID
Set up social-only video interviews with Zara surrounding Valentine's Day and release week for use across iHeart national and local social channels.
WHAT I DID
Ensured Zara and management were clear to execute on asset deliverables and disseminated final content to designated parties.
FAN EVENT
WHAT WE DID
Held a fan-first listening event at Beauty & Essex in NYC for Zara's top interacted with fans to come engage with Zara, listen to the new album on release day, and hear an exclusive live acoustic set.
WHAT I DID
Onsite setup with vendors, executed fan engagement through touchpoints, liaised with Zara & management for run of show, shot all BTS content capturing for socials.
PAWN SHOP SESSIONS
The release day event brought fans closer to Zara during release week and now the live performances live on YouTube.
